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Marketing Management Cycle

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The marketing management Cycle is composed of four basic steps.
  • Planning
  • Implementation
  • Monitoring
  • Correction
  • Planning:
First Planning is the process of examining and understanding the surroundings with which the organization functions. The planning stage also includes creating documents that outline the organization's intended response to there environmental variables.

  • Implementation: 

Second, implementation is the process of putting plans that have been made into action. It is the transition from expected relating to existing reality.


  • Monitoring:
Third monitoring is the process of tracking plans and identifying how plans related to charges that take place during program operation when more information is acquired. 
  • Correction:
Last stage, in which we take action to return our plan to the desired state based ob feedback obtained in the monitoring stage. If we find that return to the planned state is not practicable, we may adjust our planning out comes. Thus monitoring and correction may be considered two stages because after plans are put into action. 
1. Translation Processing System:
The third subsystem is called the Target market.This section includes transaction processing systems.

2. Marketing decision Support System:
The fourth system is called marketing decision support system which is correlated to the TPS. This sector answers what if question for managers.
20.23

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